Recently IBM Marketing Cloud launched their THINK Marketing Blog. Keith Hanks had an opportunity to contribute on the topic of shifting millennial views on email marketing. View the full post at https://www.ibm.com/think/marketing/shifting-trends-in-millennial-marketing/ The long-foretold age of the millennial has finally arrived. With 50 million people born after 1980, they are now officially the largest generation in the
Understand Your Audience
How do you communicate with those that interact with your digital brand? Are you listening to the digital body language they are sharing, and can you respond? What about those that just converted but have not purchased? What type of marketing content do you provide to current customers you're hoping to grow a relationship with? How does sales engage with these audiences? Understanding your audience, both where it is today and where you want it to be in the future is step one.