Let's Whiteboard Your Digital Strategy

It starts with content. Your organization has many strengths, and many thought leaders. This needs to be digitized in a form that is enjoyable for your thought leaders to share, and presented in formats that your audience wants to view it in. We're consultants and experienced marketers focused on helping leverage existing resources. We teach, collaborate, and enable brands to reach customers and prospects in new and exciting ways.

Understand Your Audience

Understand Your Audience

How do you communicate with those that interact with your digital brand? Are you listening to the digital body language they are sharing, and can you respond? What about those that just converted but have not purchased? What type of marketing content do you provide to current customers you're hoping to grow a relationship with? How does sales engage with these audiences? Understanding your audience, both where it is today and where you want it to be in the future is step one.

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Rethink Marketing Communications

Rethink Marketing Communications

Successful marketers are where they are today because they know how to make a big impact in areas they are experts in. This overloading of a marketing campaign will get you far. It has it's limits. There's a forest of low hanging fruit for most organizations. By leveraging performance data, repurposing content and thinking multi-channel you will be positioned to have your message display in the right format, at the right time. Play to your strengths, delegate, automate, and outsource when needed.

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Make It Ambitious & Achievable

Make It Ambitious & Achievable

You are surrounded by subject matter experts of your brand. Rarely does their voice make into marketing communications. Transfer this knowledge from your SMEs, tweak and repurpose depending on the marketing channel and you just pivoted to make your marketing team much larger than it was. It's ambitious. It's achievable. Doing so will provide diverse voices of your brand, allow your team to constantly be thinking about audience experience, and free you up focus on the other initiatives that will bring your marketing to a new level.

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IBM Blog On Millennial Email Marketing Trends Featuring Keith Hanks

Recently IBM Marketing Cloud launched their THINK Marketing Blog. Keith Hanks had an opportunity to contribute on the topic of shifting millennial views on email marketing. View the full post at https://www.ibm.com/think/marketing/shifting-trends-in-millennial-marketing/ The long-foretold age of the millennial has finally arrived. With 50 million people born after 1980, they are now officially the largest generation in the

Marketing Automation doesn’t have to be B2B !!

As marketers we’re conditioned to think of B2B vs B2C. That segmentation often works, but not always. Consider how a marketing would focus on the following business cases: a lawn care company focused on new homeowner signups a cancer treatment facility focused on setting appointments with doctors Think B2B, but don’t forget B2C Lead Generation

The 5 Minute Email Marketing Audit

You can do a lot in 5 minutes. In fact, it’ll take you just as long to read this article as to do and actual email marketing audit. Ready? Let’s get to work! URL (brand): what is the brand URL you are auditing (some brands may have multiple brands, including related companies and rebranding efforts)

Importance of Email Deliverability

When marketers think of boosting ROI in their email channel, most initially are drawn to increasing the frequency of email. It’s a natural instinct that has roots in traditional marketing… more impressions / touches should equal more revenue. Right? Maybe. From a 101 standpoint a few initial considerations, each with escalating difficulty.: List Size /

The Next Chapter. My 2016 Resolution

After > 8 years and 200+ clients in digital marketing I’ve realized a few themes: You WILL work with a bad marketing partner at some point (it’s a numbers game) There are TOO MANY things that keep you up at night Most marketers are a few years BEHIND implementing the latest and greatest they read about